Branded Calling overview
Branded Calling is a Voice Trust Product that increases call transparency and trust. You can display a verified display name, company logo, and call reason on the recipients' mobile phones during outbound calls from Twilio numbers. Branded Calling helps recipients identify your calls as legitimate.
Product status
Branded Calling is available as a pilot or public beta, depending on the region and product type. The information contained in this document is subject to change. Some features are not yet implemented and others may change before the product is declared as generally available. Pilot and beta products are not covered by the Twilio Support Terms or Twilio Service Level Agreement.
See the applicable product documentation for further details regarding product status.
Note: Branded Calling works on mobile phones. For landlines, use Caller ID Name (CNAM) instead.
- Higher answer rates and improved Return on Investment (ROI)
- Increased customer trust and brand recognition
- Protection against fraud
Branded Calling is available in two types based on the features you want to use:
| Type | Features |
|---|---|
| Basic | Display name |
| Enhanced | Display name, logo, call reason |
US Branded Calling supports both Basic and Enhanced types, while Non-US Branded Calling supports only the Basic type.
US Branded Calling
| Region | Type | Country | Network | Product status |
|---|---|---|---|---|
| US | Basic | United States | T-Mobile, Verizon | Public beta |
| US | Enhanced | United States | T-Mobile, Verizon | Public beta |
Non-US Branded Calling
| Region | Type | Country | Product status |
|---|---|---|---|
| Non-US | Basic | Canada | Public beta |
| Non-US | Basic | Germany | Public beta |
| Non-US | Basic | United Kingdom | Public beta |
Note: Branded Calling is available in the United Kingdom, but branding reach is limited for the financial, utilities, and government sectors.
Info
The following API resources are available as private beta.
- To request access to the ProvisioningStatus resources, contact your account manager.
- To request access to the Compliance resources, complete the request form.
- Use the ProvisioningStatus resources to view detailed information about phone numbers associated with a Voice Trust product, including Branded Calling.
- If you are an Independent Software Vendor (ISV), use the Compliance resources to onboard your customers to Branded Calling.