# Branded Calling overview

> \[!IMPORTANT]
>
> Branded Calling is available as a Pilot, Private Beta, or Public Beta, depending on the region and product type. The information in this document could change. We might add or update features before the product becomes Generally Available. Beta products don't have a Service Level Agreement (SLA). Learn more about [beta product support](https://help.twilio.com/articles/115002413087-Twilio-Beta-product-support).

Branded Calling is a Voice Trust Product that increases call transparency and trust. You can display a verified display name, logo, and call reason on recipients' mobile phones during outbound calls from Twilio numbers. Branded Calling helps recipients identify your calls as legitimate.

**Note**: Branded Calling works on *mobile phones*. For landlines, use [Caller ID Name (CNAM)](/docs/voice/brand-your-calls-using-cnam) instead.

![Mobile screen showing Owl Insurance call with logo and customer support reason.](https://docs-resources.prod.twilio.com/594a1f2e1ea01cf75dbe4b3880e67eb2d25a335cfeed8596277d39c2b46151ec.png)

## Benefits of Branded Calling

* Higher answer rates and improved Return on Investment (ROI)
* Increased customer trust and brand recognition
* Protection against fraud

## Branded Calling types

Branded Calling is available in two types based on the features you want to use:

| Type     | Features                        |
| -------- | ------------------------------- |
| Basic    | Display name                    |
| Enhanced | Display name, logo, call reason |

## Coverage and product status

US Branded Calling supports both Basic and Enhanced types, while Non-US Branded Calling supports only the Basic type.

> \[!NOTE]
>
> To enable Non-US Basic Branded Calling, contact your account manager.

| Region | Type     | Country        | Network                        | Product status |
| ------ | -------- | -------------- | ------------------------------ | -------------- |
| US     | Basic    | United States  | T-Mobile, Verizon              | Public Beta    |
| US     | Enhanced | United States  | T-Mobile                       | Private Beta   |
| Non-US | Basic    | Canada         | Rogers Wireless, Bell Mobility | Pilot          |
| Non-US | Basic    | Germany        | Vodafone Germany               | Pilot          |
| Non-US | Basic    | United Kingdom | BT/EE & Virgin Media O2        | Pilot          |

## Next steps

* [US Basic Branded Calling](/docs/voice/branded-calling/us-basic)
* [US Enhanced Branded Calling](/docs/voice/branded-calling/us-enhanced)
