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Voice Integrity Onboarding in the Twilio Console


Learn to enable Voice Integrity on your outgoing calls using the Twilio Console to deliver a trust indicator on the called party's phone. To onboard, you will submit a Primary Business Profile, configure your subaccounts or identities, and create a Voice Integrity Trust Product to vet and protect your numbers without code. You can use this guide to send voice notifications, build outbound contact centers, and implement sales dialers.

See Related reference documentation to learn more about the Trust Hub REST API used in this guide.


Register your Phone Numbers to protect legitimate calls from getting mislabeled as spam

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In a few clicks in the Console, you can enable Voice Integrity on your Twilio Phone Numbers.

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You are considered a direct customer if your employees are responsible for making the calls. This includes BPOs.

You are considered an ISV (independent software vendor) if your customers are responsible for making the calls using your product.

For ISVs, there is a REST API available to allow you to pass your customer's business information directly to Twilio to get vetted.

Directions for Direct Customers with no Subaccounts

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Flowchart of voice integrity with parent account, subaccounts, business profiles, and end user identity.
  1. Create a Primary Business Profile (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) in your Parent Account in the Trust Hub part of the Console and submit for vetting.
  2. Assign phone number(s) in your account to your Primary Business Profile. This associates a single identity with the phone number(s).
  3. Create a Voice Integrity Trust Product (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) in the Trust Hub and submit for vetting.
  4. Assign phone numbers already assigned to your Primary Business Profile identity to the Voice Integrity Trust Product.

Directions for Direct Customers using Subaccounts

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Voice Integrity - Direct Customer using Subaccounts.
  1. Create a Primary Business Profile (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) in your Parent Account in the Trust Hub part of the Console and submit for vetting.

  2. Create a Secondary Business Profile under your Subaccount and submit for vetting (this would be same information as your Primary since you are a direct customer)

  3. Assign phone number(s) from your Subaccount to its Secondary Business Profile. This associates a single identity with the phone number(s).

  4. Create a Voice Integrity Trust Product (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) for each Secondary Business Profile in the Trust Hub and submit for vetting.

    • Make sure the appropriate Subaccount is shown in the top left corner of the Console.
  5. Assign phone numbers in Subaccount already assigned to your Secondary Business Profile to the Voice Integrity Trust Product

Directions for ISVs/Resellers with a Single, Top-Level Project

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Flowchart showing parent account to primary business profile, secondary business profile, and voice integrity trust product.
  1. Create a Primary Business Profile (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) in your Parent Account in the Trust Hub part of the Console and submit for vetting.
  2. Create a Secondary Business Profile under the Primary Business Profile and submit for vetting.
  3. Assign phone number(s) from your Parent Account to the Secondary Business Profile. This associates a single identity with the phone number(s).
  4. Create a Voice Integrity Trust Product (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) for each Secondary Business Profile in the Trust Hub and submit for vetting.
  5. Assign phone numbers already assigned to your Secondary Business Profile to the Voice Integrity Trust Product

Directions for ISVs/Resellers using Subaccounts

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Voice Integrity - ISV with subaccounts.
  1. Create a Primary Business Profile (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) in your Parent Account in the Trust Hub part of the Console and submit for vetting.

  2. Create a Secondary Business Profile under your Customer Subaccount and submit for vetting.

  3. Assign phone number(s) from your Customer Subaccount to its Secondary Business Profile. This associates a single identity with the phone number(s).

  4. Create a Voice Integrity Trust Product (Twilio Console(link takes you to an external page) or legacy Console(link takes you to an external page)) for each Secondary Business Profile in the Trust Hub and submit for vetting.

    • Make sure the appropriate Subaccount is shown in the top left corner of the Console.
  5. Assign phone numbers already assigned to your Secondary Business Profile to the Voice Integrity Trust Product

That's it. No coding required.

Learn more about Business Profiles and other Trust Products in the Trust Hub Docs.


Use cases for Voice Integrity Onboarding in the Twilio Console with Twilio Programmable Voice

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This guide teaches the basics required for the following use cases:

Send voice notifications with Twilio Programmable Voice

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You can use this guide to register your business profile and actively monitor your numbers for accurate reputation status across major U.S. carriers. Voice Integrity provides analytics to catch and fix sudden spam labels instantly, ensuring critical alerts and emergency weather closures reach your customers with trusted caller identification. To learn more advanced features that you can use with voice notifications, see Voice notifications.

Create an outbound contact center with Twilio Programmable Voice

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You can use this guide to implement a centralized remediation workflow directly from the Twilio Console when outbound call volume spikes trigger false positives. Voice Integrity lets you appealing spam tags across carrier ecosystems simultaneously, restoring high connection rates and keeping contact center outreach unblocked. To learn more advanced features that you can use with outbound call centers, see Voice outbound contact center.

Build a sales dialer with Twilio Programmable Voice

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You can use this guide to proactively safeguard your outbound numbers from damaging "Spam Likely" labels that kill conversion rates. By using Voice Integrity to establish a verified reputation profile, you gain visibility into how carriers score your phone lines, ensuring prospects see a trust indicator instead of a spam warning when sales reps call. To learn more advanced features that you can use with sales dialers, see Voice sales dialer.

Build AI agents with Twilio Programmable Voice

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You can use this guide to ensure your automated conversational voice agents are not proactively blocked by mobile networks before they can even speak. Voice Integrity lets you monitor and manage the reputation of the phone lines assigned to your virtual assistants, keeping outbound AI customer interactions labeled as trusted rather than flagged as robotic spam. To learn more advanced features that you can use with AI agents, see Voice AI agents.


After following this guide, you have successfully submitted your business profiles and phone numbers for Voice Integrity vetting via the Twilio Console. Once approved, your outbound calls will benefit from SHAKEN/STIR trust indicators, protecting your communications from getting mislabeled as spam.


Explore the following guides to build on what you've learned in this guide:

  • Branded Calling: Brand your calls with business identity indicators.
  • SHAKEN/STIR: Learn how to use SHAKEN/STIR to protect your calls from being labeled as spam.