Government and nonprofit agencies are eligible for increased messaging throughput and/or discounted pricing on the T-Mobile network. This document lists the specific steps required to register your A2P Brand and Campaigns if you are a government or nonprofit organization.
You will follow the same steps in the Direct Standard Brand guide. The critical part of registering as a government or nonprofit agency is indicating your government/nonprofit status when creating your TrustHub Profile, registering your Brand, and choosing your Campaign Use Case.
Please note that there are additional required steps if you are registering as a 527 political organization to send political messages via SMS.
Before you begin the registration process, read through this document and the Direct Standard Brand guide to understand the steps common to all Direct Brand registrations as well as the specific steps for government and nonprofit Use Cases.
Nonprofit and government customers should register with the Standard Brand type (not Low-Volume Standard) to receive full pricing and throughput benefits.
When completing your TrustHub profile, enter the following information under "Business Type" and "Business Industry":
For government organizations:
For nonprofit agencies:
When creating your A2P Brand, make sure to select the following for Company Type:
If the Brand registration is successfully verified, you'll see the "Special Use Cases" available to your organization in the Twilio Console when creating your A2P Campaign.
If your Brand is not successfully verified, you will see instructions in the Console about how to submit more information and supporting documentation. The instructions will be dynamic based on the feedback received from The Campaign Registry (TCR).
Selecting Government as the company type during Brand registration triggers TCR's automatic vetting of your organization.
When registering your Brand with the Non-profit company type, TCR will automatically vet your organization to confirm its specific nonprofit tax status. The specific 501c status will have an impact on which Campaign Use Cases you qualify for.
Examples of this are:
All 527 political organizations sending political communications on behalf of a federal, state, or local political campaign must be verified by Campaign Verify to unlock the "Political" Special Campaign Use Case with increased messaging limits.
Campaign Verify is a secure, non-partisan verification solution for US political organizations who wish to engage with voters via text messaging.
Below is some important information about Campaign Verify registration:
If you have additional questions about Campaign Verify registration, please refer to their FAQ or email support@campaignverify.org.
Verification involves submitting information about your political organization to Campaign Verify, as well as verifying your identity as an authorized person associated with the political organization. Importing a Campaign Verify token (CV token) asserts your Brand status as a verified 527 political organization with the carrier ecosystem.
A 527 organization that does not register with Campaign Verify and provide a token during A2P 10DLC registration will be allowed to register with Standard Use Cases, but will receive the lowest tier of A2P messaging limits and will not qualify for the Political Special Use Case. In addition, you may be subject to penalties from carriers if political messaging traffic is incorrectly registered with Standard Use Cases.
After completing verification with Campaign Verify, you will receive a CV token that you will use during A2P 10DLC registration with Twilio. A full CV token is composed of 6 pipe (|) delimited fields, for example:
cv|1.0|tcr|10dlc|9957c339-d46f-49b7-a399-2e6d5ebac66d|GQ3NMEjED8xSlaAgRXAXXBUNBT2AgL-LdQuPveFhEyy
If you have already created a US A2P Brand for a 527 political organization and would like to add a CV token after Brand registration, you will need to use the A2P APIs. Importing or updating CV tokens after initial Brand registration is currently only available via API.
Providing a CV token is part of the A2P Brand registration step in the Twilio Console.
You must select "Nonprofit" as your Company type and confirm that you are a registered 527 political organization. Then you can provide your CV token to verify your organization's identity.
As you register an A2P brand for your 527 political organization, please note the following:
Once you have successfully registered your government or nonprofit Brand, you can create your A2P Campaign.
Government agencies can register with all Standard Campaign Use Cases, and are also eligible for the Emergency Special Use Case. Nonprofit organizations have access to additional Special Use Cases, such as Charity/501(c)(3) Nonprofit. Additionally, 527 political organizations can use the Political Special Use Case.
Please see our support article on Special Use Cases for more information about the types of messages that qualify for Special Use Cases.