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Twilio Content Template Builder

Create and send rich messaging content over any Twilio-supported messaging channel using Twilio's Content Template Builder. As you build out your messaging user experience, Content Templates offer a common framework to maintain a consistent user experience across all channels, without sweating the implementation details. The Content API allows programmatic creation and management of Content Templates. The Content Template Builder also has a Console UI product with an easy-to-use graphical user interface built on top of the Content API. With the UI, engineers and non-technical users can create, approve, and manage templates from the Twilio Console.

Launch Content Template Builder
Content Template are normalized templates across channels like Whatsapp, Facebook Messenger, GBM, MMS, and SMS
Twilio servers
Send templates created in the Twilio Console from your app
Your app
Send templates created in the Twilio Console from your app
Power engaging interactive conversational messaging experiences
Power engaging interactive conversational messaging experiences

Get Started

Try our Content API Quickstart Guide or launch the Content Template Builder to start.

Create and Manage your Templates

Create your first template with the Content Template Builder in minutes. Preview template types, select rich features, and build template that work on all supported channels.

Manage your templates using the Content Template Builder. Submit templates for WhatsApp approval, monitor approval statuses, delete, or duplicate your templates.


Send your Templates

Templates created using the Content API are available to send to WhatsApp, Facebook Messenger, SMS, and MMS according to their channel availability.

Send your templates using Twilio's Programmable Messaging API, using Studio, or using Conversations. Content Templates are also available in Engage.

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