A2P 10DLC - Gather the Required Business Information

If the business is a sole proprietorship in the US or Canada, it must register for A2P 10DLC as a "Sole Proprietor Brand", except if the business has an EIN or a Canadian Business Number.

If a Sole Proprietorship does have an EIN or other tax ID, The Campaign Registry requires the business to register as a Low-Volume Brand or a Standard Brand. In these cases, do not register the business as a Sole Proprietor Brand, because doing so will incur fees and will impact the business' ability to send A2P 10DLC messages. Follow the instructions for Standard and Low-Volume Brands in this doc, as well as in the relevant onboarding guides.

The information needed to register a Sole Proprietor Brand is listed in the table below. Click on a parameter name to learn how to format the associated information, along with some helpful hints.

If the business is not a Sole Proprietor as defined above, collect the information listed in the table below.

Click on a parameter name to learn how to format the associated information, along with some helpful hints.

The real business name. For Sole Proprietor businesses, this is usually the proprietor's first name and last name, but a Doing Business As (DBA) name is also accepted.

If the customer is not a business entity but instead is a hobbyist, college student, etc., use their first name and last name.

The business name

If you're registering a US entity, enter the exact legal business name as registered with the EIN, which can be found on the CP 575 EIN Confirmation Letter.

Do not use the legal business name found on the W2 or W9 forms as they may differ from the CP 575 notice.

If you've misplaced your CP 575 notice, you may request a 147c letter from the IRS and use the information therein for registration.

If the business name spans multiple lines on the CP 575 / 147c letter, input all the lines above the address line.

In the example CP 575 letter below, the business name is "ACME INC".

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The legal structure of the business

Allowed values:

• Co-operative
• Corporation
• Limited Liability
• Non-profit Corporation
• Partnership

If the business is a government organization, the value must be Non-profit Corporation.

The industry that most closely matches that of the business

If the business is a government organization, the value must be GOVERNMENT.

If the business is a non-profit agency, the value must be NOT_FOR_PROFIT.

Allowed values:

• AGRICULTURE
• AUTOMOTIVE
• BANKING
• CONSTRUCTION
• CONSUMER
• EDUCATION
• ELECTRONICS
• ENGINEERING
• ENERGY
• FAST_MOVING_CONSUMER_GOODS
• FINANCIAL
• FINTECH
• FOOD_AND_BEVERAGE
• GOVERNMENT
• HEALTHCARE
• HOSPITALITY
• INSURANCE
• JEWELRY
• LEGAL
• MANUFACTURING
• MEDIA
• NOT_FOR_PROFIT
• OIL_AND_GAS
• ONLINE
• PROFESSIONAL_SERVICES
• RAW_MATERIALS
• REAL_ESTATE
• RELIGION
• RETAIL
• TECHNOLOGY
• TELECOMMUNICATIONS
• TRANSPORTATION
• TRAVEL

Allowed values:

• EIN - US - Employer Identification Number
• DUNS - US - Dun & Bradstreet Number
• CBN - Canada - Canadian Business Number
• CN - Great Britain - Company Number
• ACN - Australia - Australian Company Number from ASIC
• CIN - India - Corporate Identity Number
• VAT - Estonia - VAT Number
• VATRN - Romania - VAT Registration Number
• RN - Israel - Registration Number
• Other

If the business has a US entity or an International Tax ID, use EIN. Do not use a DUNS number.

The country-specific tax identification number for the business

The value and format depends on the business_registration_identifier specified.

If using a business_registration_identifier of CBN, provide the first nine-digits only.

Examples:

• If the business_registration_identifier is EIN, the business_registration_number must be in EIN format. E.g., 00-0000000.
• If the business_registration_identifier is DUNS, the business_registration_number must be in DUNS format. E.g., 00-000-0000.

The URL(s) for the business' social media accounts (i.e. LinkedIn, Facebook, Twitter)

This is the website of the business. (If you're an ISV, this is your customer's business website.)

This website must be functional, and it must bear some relationship with the business_name.

The URL provided undergoes an automated verification process. A screenshot is captured and is evaluated against the A2P 10DLC compliance rules. This compliance check is a mandatory step in the registration process.

The type of business — either a direct customer or a reseller

If you're not registering a business that is an ISV, then the value must be direct_customer.

Allowed values:

• direct_customer
• isv_reseller_or_partner
• unknown

The region(s) in which the business operates

Allowed values:

• AFRICA
• ASIA
• EUROPE
• LATIN_AMERICA
• USA_AND_CANADA

The first name of the business' authorized representative

If the company is a Sole Proprietorship, this is the Sole Proprietor's first name.

The last name of the business' authorized representative

If the company is a Sole Proprietorship, this is the Sole Proprietor's first name.

The exact job title of the business' authorized representative

The position of the business' authorized representative

Allowed values:

• Director
• GM
• VP
• CEO
• CFO
• General Counsel
• Other

The phone number of the business' authorized representative in E.164 format

This mobile number is critical in the registration process and is used for sending a One Time Password (OTP) verification request to the sole proprietor, which they must respond to.

This must be a valid US or Canadian mobile number.

This cannot be a number which you've acquired from a CPaaS provider such as Twilio.

This mobile number can only be used a maximum of three times across all A2P Brand registrations with TCR. If your the business is registered for A2P 10DLC with another vendor, that counts towards this limit.

The email address of the business' authorized representative

This must be a well formatted address with a valid domain and cannot be a disposable address.

This email address can only be used a maximum of ten times across all A2P Brand registrations with TCR. If the business is registered for A2P 10DLC with another vendor, that counts towards this limit.

The name of the business (for the mailing address)

The number and street of the business address

Example: 23 Main Street

This address can only be used a maximum of ten times across all A2P Brand registrations with TCR. If the business is registered for A2P 10DLC with another vendor, that counts towards this limit.

(optional) Additional business address information, if necessary

Examples:

• Suite 221
• Attention: John Smith

The city of the business address

Example: San Francisco

Two-letter abbreviation for the state or province of the business address

Example: CA for California

The postal/ZIP code of the business address

Example: 90210

The ISO country code of the business address

Example: US

The stock exchange on which the business' stock is traded (if applicable)

Allowed values:

• AMEX
• AMX
• ASX
• B3
• BME
• BSE
• FRA
• ICEX
• JPX
• JSE
• KRX
• LON
• NASDAQ
• NONE
• NYSE
• NSE
• OMX
• OTHER
• SEHK
• SGX
• SSE
• STO
• SWX
• SZSE
• TSX
• TWSE
• VSE

The business' stock ticker symbol (if applicable)

Example: TWLO for Twilio

Indicates whether the business is public, private, a non-profit, or governmental organization

Allowed values:

• government
• non-profit
• private
• public

TCR requires email addresses for public, for-profit brands to complete authentication and brand personnel attestation via 2FA.

Validation of Brand's business email address will occur and the following types of email addresses will result in a brand failure:

• Personal or free email addresses
• Email distribution addresses

This parameter is a Boolean that indicates whether or not the business should skip automatic secondary vetting.

This parameter is optional; the default value is false.

Only set this parameter as true in the following situations:

• If the business wants to register as a Low-Volume Standard Brand
• If the business is a 527 political organization or registered with Campaign Verify

The industry that most closely matches that of the sole proprietor's business

Allowed values:

• AGRICULTURE
• COMMUNICATION
• ENERGY
• ENTERTAINMENT
• FINANCIAL
• GAMBLING
• GOVERNMENT
• HEALTHCARE
• HOSPITALITY
• HUMAN_RESOURCES
• INSURANCE
• LEGAL
• MANUFACTURING
• NGO
• POLITICAL
• POSTAL
• PROFESSIONAL
• REAL_ESTATE
• RETAIL
• TECHNOLOGY
• TRANSPORTATION

A Campaign is a collection of information about a business' messaging use case, i.e. what kinds of messages the business wants to send and how customers can opt in and out.

You can wait until a Brand has been approved by TCR to collect this information. The Use Cases available to a Brand depends on the Brand type.

A Brand (i.e., a business registered with TCR) may have more than one Campaign. In that case, the business needs to provide these details for each Campaign.

The following Help Center articles may be helpful in collecting this information:

• List of campaign use case types for A2P 10DLC registration
• Special Use Cases for A2P 10DLC
• What pricing and fees are associated with the A2P 10DLC service?

The table below lists the information needed to register a Campaign. Click on a parameter name to learn how to format the associated information, along with some helpful hints.

A detailed description of the purpose of the messaging Campaign. Must be between 40 and 4096 characters.

The description should include who the sender is, who the recipients are, and why messages are being sent to the recipients.

This description must align with the us_app_to_person_usecase (described below).

Example: This Campaign will send weekly marketing messages about sales and offers from Acme Sandwich Company to end customers who have opted in

Note: If the business is a financial institution engaged in direct, first-party lending to its customers, indicate "Direct Lending" in the Campaign description so that the review team can properly set this attribute before submitting the registration to TCR. Please indicate this even if the Campaign use case is not directly related to the offer of lending services (e.g. OTP).`

A detailed description of how end users opt in (consent) to receiving the Campaign's messages. Must be between 40 and 2049 characters in length.

If multiple opt-in methods can be used for the same campaign, they must all be listed.

If a website is used for opting in:

• You must provide a link to the website.
• The website must have both a privacy policy and terms of service.
• You must provide a link to the privacy policy.
• Privacy policies need to include:
  • a statement of non-sharing for mobile numbers
  • message frequency
  • a "message and data rates may apply" disclosure
• If this opt-in mechanism and other required information is not publicly accessible at the business website URL you have provided, provide a URL with hosted screenshots of the relevant pages.

Understanding the opt-in mechanism is critical to the acceptance of the Campaign by TCR.

Example: End users opt-in by visiting www.example.com and adding their phone number. They then check a box agreeing to receive text messages from Acme, Inc. Additionally, end users can also opt-in by texting START to (111) 555-3333 to opt in. Terms and Conditions at www.example.com/tc. Privacy Policy at www.example.com/privacy

An array (list) of messages that are representative of the Campaign's messages. Minimum of two messages. Maximum of five messages. Each message must be between 20 and 1024 characters in length.

• Sample messages must be clearly aligned with the Campaign description given above and the us_app_to_person_usecase (described below).
• The Brand must be identified by name and/or website in each message.
• Use square brackets [] to indicate variable content.
• If the Campaign's messages will include links or phone numbers, include them in the sample messages.

Example: This is a message from the Acme Sandwich Company. Your order for [sandwich type, other item] will be delivered by [time] on [date]. If you have questions or would like to change your order schedule, please call 333-444-1212. If you would like to opt out of future notifications like this, text STOP in reply to this message.

The use case for the messaging Campaign, i.e., the reason for sending messages in this Campaign

The Use Cases available differ based on the type of Brand registration. The Use Case selected impacts the available messaging throughput, and pricing differs by Use Case.

Learn more about A2P 10DLC throughput in the Message throughput (MPS) and Trust Scores for A2P 10DLC in the US Help Center article.

• 2FA - Any authentication or account verification such as one-time-passcodes (OTP)
• ACCOUNT_NOTIFICATION - Notifications about the status of an account or related to being a part of an account
• CUSTOMER_CARE - Support, account management, and other avenues of customer interaction
• DELIVERY_NOTIFICATION - Information about the status of a delivery
• FRAUD_ALERT - Messaging about potential fraudulent activity such as spending alerts
• HIGHER_EDUCATION - Message campaigns from colleges, universities, and other education institutions
• MARKETING - Promotional content such as sales and limited time offers
• MIXED - A campaign that covers multiple use cases such as Customer Care and Delivery Notifications.
  • Mixed campaigns are likely to have lower throughput and a higher cost per message.
  • Low-Volume Brands are eligible for the Low-Volume use case detailed below.
• POLLING_VOTING - For conducting polling and voting, such as customer surveys. Not for political use.
• PUBLIC_SERVICE_ANNOUNCEMENT - Public service announcements (PSAs) to raise audience awareness about a given topic
• SECURITY_ALERT - Notification of a compromised system (software or hardware related)

• LOW_VOLUME - A campaign that covers multiple use cases, but has a lower monthly fee than the MIXED Use Case (above) and is fixed at the lowest throughput tier.

Special Use Cases are Use Cases that may qualify for increased messaging throughput and/or reduced carrier fees compared to Standard Brand Use Cases. Some special use cases are sensitive or critical in nature, and require additional approval steps.

Learn more about Special Use Cases, pricing, and throughput in the Special Use Cases for A2P 10DLC Help Center article.

• AGENTS_FRANCHISES - For a Brand that has multiple agents, franchises or offices in the same Brand vertical/industry, but require individual localized numbers for each agent/location/office.
• CHARITY - Communications from a registered charity or 501(c)(3) non-profit aimed at providing help and raising money for those in need. Limited to 501(c)(3) nonprofits. Does not include religious organizations.
• K12_EDUCATION - For virtual learning and related communication between students/faculty and parents of K-12 schools.
• PROXY - Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
• EMERGENCY - Notification services designed to support public safety and/or health during natural disasters, armed conflicts, pandemics and other national or regional emergencies.
• POLITICAL - Part of an organized effort to influence decision making of a specific group. Only available to 527 political organizations, 501(c)(4), 501(c)(5), and 501(c)(6) nonprofits
• SOCIAL - Communication between public figures or influencers and their communities.
• SWEEPSTAKE - All sweepstakes-related messaging

• If the business is a Sole Proprietorship, the value must be SOLE_PROPRIETOR.

Boolean indicating whether this Campaign sends messages containing URLs

Whenever possible, include example links in the message_samples so that links can be verified.

Boolean indicating whether this Campaign sends messages containing phone numbers

Whenever possible, include any such phone numbers in the message_samples so that the number(s) can be verified.

(optional) The auto-reply message that the Campaign sends to end users who send one of the opt_in_keywords to a Campaign phone number. Must be between 20 and 320 characters in length.

This field is required if end users can text a keyword to a Campaign phone number in order to subscribe to a Campaign's messages.

The opt_in_message should include:

• The Brand name
• Confirmation of opt-in enrollment to a recurring message campaign
• How to get help
• A clear description of how to opt-out

(optional) The auto-reply message sent to end users who send one of the opt_out_keywords to a Campaign phone number. Must be between 20 and 320 characters in length.

This field is required if the business is managing opt-out messages on their own (i.e., not using Twilio's default or Advanced Opt-out features).

The opt_out_message must include:

• An acknowledgment of the opt-out request
• Confirmation that no further messages will be sent
• The Brand name (recommended but not required)

(optional) The auto-reply message sent to end users who send one of the help_keywords. Must be between 20 and 320 characters in length.

This field is required if the business is managing help messages on their own (i.e., not using Twilio's default or Advanced Opt-out features).

The help_message may include the Brand name and additional support options and/or contact information.

(optional) A comma-delimited list of opt-in keywords that end users can send in order to opt in to the Campaign's messages. Maximum 255 characters in length.

This field is required if end users can text a keyword to a Campaign phone number in order to subscribe to a Campaign's messages.

(optional) A comma-delimited list of opt-out keywords that end users can send in order to opt out of the Campaign's messages. All characters must be alphanumeric. Maximum 255 characters in length.

This field is required if the business is managing opt-out messages on their own (i.e., not using Twilio's default or Advanced Opt-out features).

(optional) A comma-delimited list of help keywords that end users can send to a Campaign phone number in order to get help. Values must be alphanumeric. Maximum 255 character length

This field is required if the business is managing help messages on their own (i.e., not using Twilio's default or Advanced Opt-out features).

You're ready to proceed to one of the onboarding guides.

Direct customers (non-ISVs) should use the appropriate Console onboarding guide.

• Console onboarding for Standard and Low-Volume Brands
• Console onboarding for Sole Proprietor Brands

To make the registration process go smoothly, organize and format your customer data in a way that you can include in requests to Twilio's APIs, e.g., a JSON file.

ISVs should use the appropriate API onboarding guides:

• To onboard Sole Proprietor businesses, visit the Sole Proprietor API onboarding page.
• To onboard any other type of business, visit the Standard and Low-Volume Standard API onboarding page.