RCS Business Messaging
Rich Communication Services (RCS) is a modern messaging protocol that enhances traditional SMS and MMS by enabling branded, interactive messages. It streamlines communication by supporting features like a branded profile, read receipts, and rich content, all within a device's default messaging app. RCS is compatible with Android and iOS 18 devices.
Twilio allows you to integrate RCS messaging directly into your existing communication strategies. You can send RCS messages using the same Twilio products and APIs you're already familiar with, requiring no significant code changes. Twilio's RCS capabilities are built on the same robust infrastructure that powers Programmable Messaging, so you can continue to rely on Twilio's messaging scalability, global reach, reliability, compliance, and analytics.
RCS Business Messaging has multiple features that set it apart from traditional SMS and MMS, enriching interactions between businesses and their customers.
- Branded communication: Send messages with your business's brand name and logo.
- Independent of phone numbers: In contrast to SMS, MMS, and P2P (person-to-person) RCS, RCS Business Messaging uses a branded sender profile rather than a traditional phone number to send messages.
- Rich interactions: Add message features such as suggested replies, CTA (call-to-action) buttons, dynamic carousels, and location sharing.
- Enhanced media: Send large media files, such as high-quality photos, videos, and GIFs.
- Longer messages: RCS can support lengthier messages without segmentation.
- Delivery and read receipts: Know when your messages are delivered and read by customers.
Select an onboarding guide for step-by-step instructions on how to start using RCS messaging with Twilio: