Marketing and promotions

Use Twilio to expand your marketing reach by communicating on customers’ preferred channels like SMS, MMS, WhatsApp, voice, and email to increase conversions and customer loyalty.

Send marketing promotions across multiple channels
Send marketing promotions across multiple channels

What you can do with multichannel marketing

Increase engagement and ROI with campaigns that match customer preferences.

  • Envelope
    Promotional discounts

    Increase sales with discounts and seasonal campaigns, like Black Friday promotions, delivered as a text or email.

  • User star review
    Customer loyalty

    Reward customers with exclusive access and status rewards to increase lifetime value and decrease churn.

  • Users having a conversation
    Customer feedback

    Send text message surveys, request ratings, and solicit reviews for promotional purposes or to gather NPS data.

  • Ringing notification bell
    Re-engagement campaigns

    Deliver behavioral nudges like abandoned cart alerts through email, SMS, or WhatsApp marketing messages.

  • Megaphone Announcement
    Sales campaigns

    Reach high-value customers directly with calls and two-way text messages to drive sales through conversations.

  • User group reactions
    Upsell and cross-sell campaigns

    Create campaigns based on your customer's previous behavior and communicate on their preferred channel for increased share-of-wallet.

How to build multichannel marketing with Twilio

Empower your marketers to innovate with email, SMS, MMS, WhatsApp, and voice.

Integrate channels, schedule messages, and analyze results
Integrate channels, schedule messages, and analyze results

Step 1
Integrate
Integrate your customers' preferred channels—WhatsApp, SMS, phone, email—into your existing MarTech stack, Customer Data Platform, and preference management database.


Step 2
Workflow
Create personalized marketing workflows for promotional, loyalty, and engagement campaigns by your customer's preferred channels.


Step 3
Schedule and send marketing communications
Schedule marketing communications to go out at a set time, like 9am in each recipient's time zone on Black Friday. 


Step 4
Analyze and optimize
Identify deliverability issues and improve performance with A/B testing using Twilio’s out-of-the-box dashboards. Or, custom build with advanced data from Logs with CSV downloads, webhooks, or Event Streams.


Step 5
Update MarTech stack
Log statuses and results in your stack for re-engagement efforts like abandoned cart campaigns and improving future marketing campaigns.

Prefer not to code? No problem.

Work with one of our trusted partners to get coding support or explore a pre-built marketing solution.

Work with Twilio Professional Services to set up global call tracking for your company
Work with Twilio Professional Services to set up global call tracking for your company

What you can use to build omnichannel marketing

SendGrid Email

Programmable Messaging

Conversations API

Voice APIs

What it does

Reliable global email delivery

SMS, MMS, WhatsApp 

Two-way conversational messaging

Global voice calling

Reliability

Four nines uptime SLA

3% increase in message delivery**

99.95% API uptime SLA

99.95% API uptime SLA

Scalability

1.7T+ emails sent per year

157B+ messages per year

157B+ messages per year

34B+ voice calls per year

Personalization

HTML Editor with support for Dynamic Content

Content API to create personalized templates

Content API to create personalized templates

IVR virtual agents trained on customer data

Reporting

Deliverability Insights and data for analytics

Data and insights dashboards for A/B testing & analysis

Data and insights dashboards for A/B testing & analysis

Voice Insights to measure call performance and quality

Learn more

Compliance and identity features

Proactively address global compliance and achieve optimal deliverability across multiple marketing channels.

  • Verify API

    Verify subscribers at onboarding to reduce fake accounts and increase trust with consumers

  • Trust Hub

    Address the complexities of global telco regulations, phone number compliance, and onboarding for all communications.

  • Email validation API

    Keep invalid emails off your contact list so you only send to real addresses and protect your sender reputation.

Build and deploy your marketing use case quickly

Sign up for a free Twilio account to start building your marketing use case today. Use quickstarts, up-to-date docs, the Twilio CLI, and CodeExchange to build a prototype quickly.

//Send a SMS message using Twilio with Python
import os 
from twilio.rest import Client

account_sid = os.environ['TWILIO_ACCOUNT_SID'] 
auth_token = os.environ['TWILIO_AUTH_TOKEN']
client = Client(account_sid, auth_token)

message = client.messages \
    .create( body="Join Earth's mightiest heroes. Like Kevin Bacon.", 
             from_='+15017122661', 
             to='+15558675310' 
    )
print(message.sid)

Start sending text marketing messages

Follow step-by-step tutorials to implement SMS, MMS, or WhatsApp messages for marketing—available in seven languages and frameworks. 

 

How to schedule and track marketing messages

Add message scheduling, link shortening, and click tracking to your messaging to improve your marketing campaign performance.  

 

Start sending marketing emails

Use the Sendgrid Marketing Campaigns UI for out-of-the-box email marketing or custom build with the Twilio SendGrid Email API. 

Why use Twilio for SMS, email, and multichannel marketing?

Twilio is your data-powered platform for successful email, MMS, SMS marketing and more.

Send promotions over SMS, WhatsApp, email, and more
Send promotions over SMS, WhatsApp, email, and more

*Twilio maintains an SLA of 99.95% for all customers, with the option for 99.99% SLA for clients who purchase the Enterprise or Administration Edition.

**The Total Economic Impact™ of Twilio Messaging, a commissioned study conducted by Forrester Consulting, April 2023. Results are for a composite organization representative of interviewed customers.

*** https://www.techvalidate.com/product-research/twilio/facts/278-987-D93

**** Gartner, Magic Quadrant for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Brian Doherty, DanielO’Connell, September 18, 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.