Estimate your WhatsApp costs
WhatsApp pricing is calculated based on Meta's conversation-based pricing fee and Twilio's per-message fee. The Meta conversation-based pricing fee varies by use case and is charged in 24-hour increments that start when the first message from a business is delivered. The number of messages vary by conversation.
Countries not listed are included under "other” countries and are charged the same fees.
Facilitate a specific customer request, transaction, or update about a transaction (i.e. post-purchase notifications and billing reminders).
Any business-initiated template that does not qualify as utility or authentication (i.e. promotions, offers, informational updates, or invitations for customers to respond or take an action).
Any user-initiated conversation, such as a customer support inquiry. These conversations are started when a business responds to an inbound message from a user with a non-templated (i.e. free form) response. The first 1,000 service conversations are free.
Enhance your WhatsApp messaging functionality with features for better customer engagement and marketing performance.
Twilio per message fee
Link shortening/click tracking and message scheduling
*Limited free trial through January 31, 2024, all messages will be billed at $0.0000 regardless of volume. Per message charge is added to base message fee whenever one or more Engagement Suite features are utilized.