Text marketing

Text messaging does more than drive conversions, it sparks conversations.

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Drive your customer engagement with text marketing

You can’t force the funnel, but you can engineer it.

Your business faces a challenge — cutting through the noise to convert and retain customers. Using the wrong tools or tactics to reach users can cost you time, money, and customer trust.

Customers pay attention to SMS. It’s up to you to make make the most of the medium and your message. SMS marketing gives you power to do just that.

Interest

Customer insights with text marketing

No two customers are alike. It’s up to you to spot their differences and tailor to them. But at scale, sending messages to match individual preferences can be tricky.

Twilio takes the hardwork (and the guesswork) out of tailoring messages to customers using flexible, software powered tools so you can drive interest easily.

Cater to where your customers want to be reached. Find the best channel for your message, whether that’s SMS, Facebook Messenger, RCS Business Messaging, LINE, or even Fax.

Desire

Giving your customers what they want

Don’t make your customers jump through hoops to communicate with you.

Pairing your message to the medium that your customers’ prefer helps boost retention, conversion and engagement.

Marketing messaging isn’t a one way street. Easily start conversations and handle responses using Twilio Studio, a drag and drop visual builder.

Twilio’s messaging suite enables you to build a comprehensive view of your customer’s interests and what they want from you.

Finally, put the data from those interactions to work in your campaign.

Action

Drive conversion at scale

  • Segment Customers
  • Pick Channels
  • Track Results
  • Keyword Response

Let’s say you have two customers — Steve and Sarah. Steve prefers SMS when communicating with your business. Sarah spends more time on Facebook Messenger.

Twilio gives you the power to segment groups of customers based on their behavior so Steve gets a SMS, and Sarah gets a message on Messenger.

You can track conversations seamlessly across SMS, Facebook, RCS Business Messaging, and more using Twilio Channels. When customers reply to your messages, be there to follow up.

With Twilio Studio, easily build chatbots and keyword-based response systems so you can meet customer needs at any hour.

Our customers deliver highly relevant, personalized messages across multiple channels using Iterable. We partner with Twilio to enable and scale our customers’ SMS outreach.
Steph Robotham
Chief Marketing Officer

Make the most of your text marketing

Using Twilio, you can build text marketing that’s infinitely flexible, and instantly responsive, allowing you to create the ideal customer experience for your users.

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