Resource Center

Global Regulatory & Compliance Guide for Marketers

Learn how to balance effective marketing and customer communications practices with regulatory compliance measures across the world

Modernizing Out-of-Home Advertising and Customer Journeys

In this episode, Dan Levi, EVP and CMO at Clear Channel Outdoor, discusses understanding consumer journeys, the role of out-of-home advertising in driving conversions, and the need for adaptability to optimize brand performance.

Making the Most of Customer Data with a Flexible Enterprise

In this episode of Twilio's Builders Wanted podcast, Glenn Vanderlinden, Co-founder at Human37, discusses bridging departments to create a consistent customer experience, focusing on the boring parts of AI to drive results, and making the most of customer data with a flexible enterprise.

Data Collaboration: Privacy, Clean Rooms, and Interoperability with Dana McGraw, SVP of Data and Measurement Science at Disney Advertising

In this episode of Twilio's Builders Wanted podcast, Dana McGraw, SVP of Data and Measurement Science at Disney Advertising, discusses how data collaboration is evolving, the importance of interoperability, and the ins and outs of Disney’s Audience Graph.

Best Practices for Building Conversational Ads with WhatsApp

How to Increase Conversion & Improve Customer Acquisition Costs

Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science

In this episode, Andrew Covato, Founder and Managing Director of Growth by Science, discusses the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

In this episode of Twilio's Builders Wanted podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

Good Data, Better Marketing - Improving Customer Engagement

In this episode, Pepe Valiente, Senior Management Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.