How to build call tracking
Integrate with your existing stack and start collecting granular call tracking metrics.
Step 1
Get Twilio phone numbers
Purchase a pool of phone numbers from the Twilio self-service portal or phone number API.
Step 2
Map phone numbers and implement counters
Map your phone number to the Twilio number and set up a webhook to count incoming calls.
Step 3
Publish the Twilio phone numbers on ads and websites
Add the Twilio phone number to your ads, websites, landing pages, and any other content.
Step 4
Start tracking calls
When interested buyers call the number, you’ll gather call tracking metrics to understand campaign effectiveness, ROI, and customer insights.

