Why use Twilio to build business call tracking?
Everything you need to start tracking calls from offline and online marketing campaigns.
Twilio offers a huge inventory of phone numbers across phone number types. With this depth of inventory, you can assign distinct local numbers to your ads on a dynamic basis to allow for extremely granular tracking.
Dynamically route calls to the right person based on incoming leads. Your call tracking solution can also be tied into an intelligent IVR to collect additional information before connecting to live agents.
Generate reports based on call tracking results to get a clear picture of which sales and marketing campaigns are driving the best ROI for your business. Then enhance those results with context collected from calls to see average response times, customer sentiment, conversion rates, and more.
Twilio call tracking integrates seamlessly with your customer relationships management (CRM) system so you can document your customer journey touchpoints and call metadata without additional work.