Locale Summary |
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Locale name |
United Arab Emirates |
ISO code |
AE |
Region |
Middle East & Africa |
Mobile country code |
424 |
Dialing code |
+971 |
Guidelines |
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Two-way SMS supported |
No |
Twilio concatenated message support |
Yes |
Message length |
160 Characters |
Twilio MMS support |
Converted to SMS with embedded URL |
Sending SMS to landline numbers |
You cannot send SMS to a landline destination number: the Twilio REST API will throw a 400 response with error code 21614, the message will not appear in the logs, and the account will not be charged. |
Compliance considerations |
Mobile carriers in the United Arab Emirates require all SMS messages to be submitted from registered Sender ID only. Any SMS sent from unregistered Sender ID will be blocked. All promotional Alphanumeric Sender IDs must carry an AD- prefix, and this counts towards the 11-character limit. Promotional messages to the UAE can not be sent between 09:00pm to 07:00am local time. Messages sent during the restricted time period will be queued outside the Twilio platform and will only be processed for delivery during the allowed time period. Sending gambling, adult content, money/loan, political, religious, controlled substance, cannabis, and alcohol related content is strictly prohibited. Messages containing URL, WhatsApp/LINE chat links, and phone number in body are also not allowed. Twilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. The following are some general best practices:
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