View WhatsApp template rejection reasons in Twilio Console

You can now view WhatsApp template rejection reasons in console. When WhatsApp rejects a submitted template, they provide a reason:

• PROMOTIONAL: WhatsApp has deemed this to contain promotional or marketing content.
• TAG_CONTENT_MISMATCH: The language and/or template category selected don't match the template content.
• INVALID_FORMAT: Placeholders or other elementse formatted incorrectly.

Previously, this information was only available by opening a support ticket. For additional details on template rejection reasons from WhatsApp, please refer to our Guidance on Templates.

Happy building!