Twilio Link Shortening with Click Tracking is now generally available for use!

Link Shortening allows users to send SMS, MMS, or WhatsApp messages with shortened links using one’s own company-branded domain to increase trust with customers, improve engagement rates via measurable clicks, and increase deliverability due to reducing the risk of carrier filtering. 

Click tracking is also provided with the Link Shortening feature, so users can track customer engagement such as clicks and click through rates (CTR). 

Iterations since our beta release include adding support for GDPR eligibility, and the ability to view advanced data for a/b testing and granular analysis through Messaging Insights, Twilio Event Streams, webhooks, or csv download.

With the announcement of general availability, Twilio has also added Link Shortening with Click Tracking to Engagement Suite and is therefore charged accordingly.

For more information, see Link Shortening. For more information on Engagement Suite pricing, see pricing pages for SMS/MMS or WhatsApp.