Click to WhatsApp Ads integration now supported with Programmable Messaging

When users message a business from a "Click to WhatsApp" advertisement, Twilio will now pass additional information to inbound message webhook regarding the advertisement the user clicked on. This allows businesses to create workflows in WhatsApp that intelligently respond based on the originating advertisement. Businesses can also better understand their advertisement’s performance by tracking user responses to an advertisement.

To learn more about the new properties that are included on our request to your webhook, visit https://www.twilio.com/docs/messaging/guides/webhook-request#whatsapp-specific-parameters.