Journeys V2 and Linked Audiences Snowflake Destination in Public Beta

Journeys v2 and Linked Audiences Snowflake Destination is now available in Public Beta and available to all users on Engage Add-On plans!

Segment’s warehouse interoperability helps businesses unlock the full power of your customer data. Now you can write Linked Audiences and Journey steps to Snowflake warehouses. Linked Audiences write back to warehouse capability allowing you to fulfill your compliance audit requirements, QA audiences, and automate operational workflows that run on warehouses.

By writing Journey steps to warehouses, you’ll now see who lands in a particular step and when, test and debug campaigns, and analyze journey performance.