Industry Insights
Data
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Data hygiene: what it is, best practices & how to improve itGeoffrey Keating Jesse Sumrak -
What is data lineage (and why does it matter)?Geoffrey Keating Jesse Sumrak -
What is data reliability (and do you need reliable data)?Geoffrey Keating Jesse Sumrak -
Data lifecycle: 6 core stages, use cases & tipsGeoffrey Keating Jesse Sumrak -
What is Reverse ETL (and how does it work)?Geoffrey Keating Jesse Sumrak -
3 types of data models & how to choose the right oneGeoffrey Keating Jesse Sumrak -
How to collect first-party data (the right way) in 2026Geoffrey Keating Jesse Sumrak -
Data you can depend on: why your data architecture should be built around your customerSteven Schuler
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4 Key Considerations for Upstream Data OrchestrationDanny Solow
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