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  • By Madison Springgate
    Building a Video App: What to Consider Before You Start How to Create a Video App Part 1

    Today’s customers expect to have the ability to engage with brands via video. In fact, 66% of consumers reported that their video usage has only increased since the start of the pandemic. Almost overnight, consumers had to depend on video to attend school and work, connect with their loved ones, and do business with their favorite brands.

    While the pandemic might be behind us, the customer behavior and expectations that developed during that time have remained. And many businesses have taken note, creating their own video apps to interact with and engage customers.

    But, building or buying a video app is no small undertaking. When you decide to join the video movement, it’s important to have a full understanding of your budget, resources, timeline, use case, and more so you can build the best solution for your customers. In this post, we discuss the top business and planning concerns you …

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  • By Viral Gandhi
    Create a Video Lobby Feature Video Lobby Title

    Ahoy! As you might know, Twilio works on a pay-as-you-go model and so does Twilio Video, meaning it charges per minute per participant for each video room. Hence, in most business cases it is not a good idea to start a video room until one of the following is true:

    • The host joins.
    • There are more than one participant in the room.
    • You can validate the schedule of the meeting before you start.

    In this article you are going to learn how to build a cost effective lobby (waiting) area feature for your Twilio Video application using Twilio Sync.

    What you’ll build

    The example scenario I will consider in this article is where the video room starts when a host joins the room. But this approach can also apply to starting a video room when more than one participant joins, or if it is a scheduled meeting and the …

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  • By Ruoxing Liu
    Optimize Your Video Roadmap: Leverage Twilio Tools to Build, Launch, and Scale Your Video Solution Optimize Your Video Roadmap

    Building, launching, and scaling a video app can be daunting. However, Twilio Video makes it simple by providing the flexibility to build a customized video experience that best fits your brand and use case. We have a family of tools to support you in every step of the journey as you build the best video experience.

    In this article, we’ll cover those tools, which include the following:

    • Room Monitor: This displays real-time information and metrics about a Twilio Video Room.
    • Video Diagnostics App & SDK: This tests participants’ device and software setup, connectivity with the Twilio cloud, and network performance.
    • Preflight API: This tests connectivity to the Twilio cloud.
    • Network Quality API: This monitors participants' networks and provides quality metrics.
    • Video Insights: This provides analytics and aggregations for observing your application, discovering trends, and troubleshooting rooms and participants.

    Breaking down the development journey

    Before we …

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  • By Ruoxing Liu
    Enhance Your Video Flight Plan: Leverage Twilio Tools Throughout the Video Lifecycle Enhance Video Flight Plan

    As you build your video experience with Twilio, you’ll need access to tools across the video application lifecycle—and we have everything you need. We offer a comprehensive set of tools to both monitor quality and troubleshoot throughout each stage of your video application.

    Here’s a quick look at our video-enhancing tools, which we’ll cover in this article:

    • Room Monitor: This is a browser-based tool that displays real-time information and metrics about a Twilio Video Room.
    • Video Diagnostics App & SDK: This tests participants’ device and software setup, connectivity with the Twilio cloud, and network performance.
    • Preflight API: This tests connectivity to the Twilio cloud.
    • Network Quality API: This monitors participants' network and provides quality metrics.
    • Video Insights: This provides analytics and aggregations for observing your application, discovering trends, and troubleshooting rooms and participants.
    • getStats(): This collects real-time events and metrics for Twilio Video Rooms …
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  • By Jesse Sumrak
    What Is a Video API? What Is a Video API

    Want to add video functionality to your product, service, or application? You're going to need a video application programming interface (API).

    Sure, you can find plenty of out-of-the-box video platforms and solutions out there, but these don't allow customization, flexibility, and scale like a dedicated video API.

    But that’s not to say that you can buy truly innovative video applications—oh no, you have to build them. And thanks to a premium video platform, you don't have to construct it from the ground up—you can get a jump-start with an API.

    Below, we'll walk you through what a video API is and how you can use it to deliver top-notch customer (and developer) experiences.

    What is a video API?

    A video API lets you add video functionality to your application, products, services, or website by connecting to an online video platform provider. Video APIs also empower you to add on-demand video, …

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  • By Anthony Lazaro
    Twilio VideoにAIノイズキャンセル機能が登場! jpnBlogVideoKrispQ322

    この記事はAnthony Lazaroこちらで公開した記事(英語)を日本語化したものです。

    ビデオ会議では、音声品質が最も重要です。実際、オンライン会議の参加者の81%は、高品質な音声を会議の重要な成功要件とみなしています (1) 。しかし、オンライン会議がどこからでも行われる世界では、きれいな音声をキャプチャすることは困難です。結局のところ、背景ノイズは発生するものなのです。

    この問題を解決するために、TwilioはKrisp Technologies Incと提携し、AIベースのノイズキャンセル機能をリリースしました。この機能は、Twilio VideoサービスのGroupルームをご利用の全てのお客様にプラグインとして提供されます。

    ノイズキャンセル機能を使えば、ビデオアプリケーションで直接、最高クラスの音声体験を提供できます。以下のデモ(2分弱)をご覧になり、ノイズキャンセル機能を実際に体験してください。

    Twilio Video ノイズキャンセル機能のデモ

    音声品質が重要な理由

    音声品質は、ユーザーのビデオ体験に影響を与えるだけでなく、会議の効果を向上させるという研究結果が出ています。以下はその例です。

    • 音質は信頼性に直結する - 脳が情報を理解するのに苦労すると、その情報を否定する傾向が強くなるという研究結果があります。
    • 背景ノイズは集中力を低下させる - 背景音や低レベルの騒音は、しばしば人々の集中力を削ぎ、ストレスの原因とな …
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  • By Maxwell Xu
    What Is Live Shopping? What is Live Shopping Header Image

    With live streaming technology becoming more accessible for businesses, live shopping has recently emerged as a new ecommerce for customer engagement. Unlike traditional in-person retail, live shopping is a virtual experience through a hosted live stream. Customers can view products, ask questions, and interact with the company all from home.

    Although a relatively new concept in the United States (US), live shopping is already a massive industry in China, with companies doing almost $300 billion in sales through live shopping in 2021. However, recently, live shopping has steadily grown in the US, with the live shopping market reaching $11 billion in sales in 2021 and estimated to account for $35 billion in sales and 3.3% of all ecommerce in the US by 2024. If on pace with China, live shopping could be as high as 10–20% of all ecommerce sales by 2026.

    Accelerated by the pandemic, live shopping was the …

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  • By Nathalia Velez Ryan
    Nonprofit Digital Marketing Strategies: A Step-by-Step Guide nonprofit digital marketing strategies

    A strategic online presence is vital for a nonprofit organization to connect with participants, donors, and volunteers. Your organization has probably already ventured into digital platforms, such as a website, email newsletter, or social media profiles. But to reap all the benefits of digital channels, you need a unified strategy for your marketing efforts.

    Because nonprofit organizations often operate with small teams and tight budgets, planning and executing a marketing strategy can be challenging. This post provides step-by-step guidance on how to create your nonprofit digital marketing plan and an overview of the digital strategies that will help you reach a broader audience.

    Plus, we’ll cover how Twilio.org’s Impact Access Program can assist your nonprofit’s digital communications.

    First, let’s start with why you need a digital marketing strategy for your nonprofit organization.

    How can a digital marketing strategy benefit nonprofits?

    While much of a nonprofit organization’s work takes place physically …

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  • By Anthony Lazaro
    Introducing Noise Cancellation: Power High Quality Experiences with Twilio Video Introducing Noise Cancellation: Power High Quality Experiences with Twilio Video

    When it comes down to it, audio quality is paramount for video experiences. In fact, 81% of virtual attendees regard flawless audio as a key requirement to a successful meeting (1). But in a world where virtual meetings are taken from anywhere, capturing clean audio is hard. After all, background noise happens!

    To solve this problem, Twilio has partnered with Krisp Technologies Inc to launch AI-based Noise Cancellation! This feature is available as a plugin to all Twilio Video Group Rooms customers.

    With Noise Cancellation, provide best-in-class audio experiences directly in your video application. Watch this short demo to experience Noise Cancellation in action!

    Twilio Video Noise Cancellation Demo

    Why Audio Quality Matters

    Studies show that audio quality not only impacts a user’s video experience but also improves meeting effectiveness. Here are a few examples:

    • Audio Quality Directly Impacts Credibility: Research suggests when our brains have a hard time …
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  • By Maxwell Xu
    What Is Interactive Live Streaming? What Is Interactive Live Streaming?

    Live streaming is a relatively new technology that has garnered attention only in the last decade. Despite its very recent popularity, it's taken the world by storm and become the preferred content consumption method for many. Bloomberg reports that the “live streaming market is expected to grow at a CAGR [compound annual growth rate] of 22.4% from 2021 to 2028 to reach $4.26 billion [market size] by 2028”—and that’s rightfully so.

    Unlike traditional on-demand video, live streaming gives your brand a more personal touch while reaching and interacting with a global audience. Additionally, when compared to traditional on-demand video, live-streamed content receives 27% more watch time, meaning that viewers are more engaged and invested in your content.

    As live streaming continues to evolve, live interactive content is the new norm for community building and engagement. Interactive live streaming means that the audience can interact, participate, or influence the streaming …

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