SendGrid Glossary
Advertising. A digital marketplace where advertisers and publishers can buy and sell display, video, and mobile advertising.
Advertising. One occurence of an advertisement displaying on a screen.
Advertising. The container that holds the advertising copy and graphics for a digital advertisement on a screen.
Marketing. An activity in which companies offer to pay individuals or other businesses to promote their products or services.
Reputation. The informed, explicit acceptance that a recipient granted you to receive your email.
Internet Security. A curated selection of domains, email addresses, or IP addresses that a service or system has granted explicit access.
Marketing. A system that allows the sending of messages with content relevant to individual recipients.
Marketing. A system that generates email responses to actions and events.
Email Deliverability. A statistical technique that detects email spam.
Email Deliverability. A temporary rejection of messages sent from your IP address.
Email Deliverability. A list of IP addresses, email addresses, or domains known to ISPs or list providers for sending unsolicited or unwanted emails.
Email Deliverability. A permanent rejection of messages sent from your IP address.
Marketing. Software or service through which one sender can send one or many email messages to a large list of recipients.
Email Deliverability. A location in a recipient's inbox into which the inbox provider routes email of questionable use or providence.
Marketing. The act of sending customized email messages to a group of targeted recipient segments.
Regulation. Canadian law that lists the guidelines, requirements, and penalties regarding the sending of commercial bulk email.
Internet standard. A DNS record that maps one hostname in a domain to another hostname instead of an IP address.
Analytics. One or more topical tags applied to an email message that aids in analyzing email campaign effectiveness.
Internet Security. A type of spam filter that replies with a challenge to the given sender.
Analytics. A metric of interest in content linked in an email message expressed as a percentage of recipients that click a link in your email message.
Analytics. A record of each time a customer clicks any link in your Twilio SendGrid emails.
Reputation. A record of an email recipient reporting an email message as spam.
Regulation. US law that lists the guidelines, requirements, and penalties regarding the sending of commercial bulk email.
Configuration. Original contact attribute added to your email contacts.
Email Deliverability. A deferred status can occur when an ISP or mailbox provider can't to accept email from your IP address.
Email Deliverability. The measure of how many emails sent that reach their intended recipients without issue.
Email Deliverability. A confirmation that an end recipient received the email that the sender had sent.
Advertising. Software that helps advertisers or ad agencies buy digital ad inventory across publishers, supply-side platforms, and ad exchanges.
Advertising. A advertising tactic where ad content encourages or prompts viewers of an ad to act or to engage with the ad directly.
Internet standard. A human-readable branding for an individual or organization's presense on the internet.
Internet Security. Protocols and policies that specify IP addresses and domains as proof of identity of an individual or organization sending email messages.
Internet standard. A hierarchical system of software and systems that translate a fully qualified domain name into an IP address.
Internet Security, Internet Standard. A domain-based policy for determining the authenticity of the person or service sending email on behalf of a domain.
Internet standard. An domain-based email authentication protocol that helps ISPs better identify legitimate email senders.
Marketing. An email marketing strategy that sends engagement email messages on a schedule.
Email Deliverability. The removal of an email message to a specific recipient to protect the sender's reputation.
API. The facilitation of automating key functions through the synchronization of a sender's email service provider with their platform and software tools.
Internet Security. Technical standards to help ISPs and other receivers validate the identity of an email sender.
Reputation. The process of obtaining lists of valid email addresses other than affirmative consent of the recipients for the purpose of sending bulk email.
Marketing. The promotion of a commercial product or service conveyed in an email message.
Reputation. The rating an internet service provider or inbox provider sets for email sent from your email server IP addresses.
Service Provider. A service organization that provides transactional and marketing email services.
Email Deliverability. The removal of recipient email address from a contact list when an SMTP server couldn't deliver an email message to the recipient within 72 hours.
Reputation. A process where an service provider forwards emails reported as spam to a sender for removal.
Advertising. The time in which an advertising campaign runs.
Advertising. The setting of a maximum number of times a specific viewer sees a specific ad.
Internet standard. A human-readable label that identifies a specific server on the internet.
Regulation. European Union law that regulates the handling of personal data and outlines the rights individuals have regarding their data.
Internet standard. Metadata that informs email recipients and servers of the routing, formatting, and security of an email message.
Internet standard. The communication rules that systems follow to let you read and retrieve email messages from your inbox provider.
Email Deliverability. The removal of recipient email address that doesn't conform to the Internet Engineering Task Force (IETF) email address syntax standards from a contact list.
Internet standard. A unique numerical address that identifies a virtual location on the internet.
Email Deliverability. The establishment of a reputation as a legitimate email sender through the gradual and regular increase in the volume of email sent from one IP address.
Marketing. Change the domain for open and click tracking links to your domain.
Marketing. Static collections of contacts to whom email messages can be sent.
Internet standard. A DNS record that maps the hostname in a domain that accepts email for the domain.
Marketing. A process that generates customized email messages from a generic template and store of contact data.
Internet standard. A system that transfers email messages from one computer to another using a client-server application architecture.
Internet standard. An app that you use to compose and send email messages.
Marketing. A service organization that provides transactional email services, marketing email services, or both.
Advertising. A type of advertising that resembles the content of the surrounding medium.
Analytics. The frequency by which your customers open emails that you send.
Internet Security. An unsecured SMTP relay that routes email between domains.
Analytics. The record of each time a customer opens your Twilio SendGrid email messages.
Marketing. A email marketing campaign designed to get customers to invite their friends and family.
Internet Security. The act of masquerading as a trusted business to acquire personally identifiable information.
Internet standard. A DNS record that maps an IP address to one hostname in a domain.
Marketing. The short summary text that follows the subject line when you view an email in your inbox.
Advertising. Process of buying paid media through sophisticated software that automates how the buying, placing, and optimizing of paid media.
Email Deliverability. See Throttling.
Reputation. An email message sent to existing recipients asking them to confirm that they still want your messages.
Analytics. The record of an attempt to send an email through Twilio SendGrid.
Service Provider. Email account created after a company entered into a partnership with Twilio.
Configuration. Predefined and protected attributes provided for email contacts.
Internet Standard. Method for systems to resolve an IP address from a domain name.
Marketing. Configuring a system to send email messages starting at a given date and time.
Marketing. The practice of channeling email traffic based on the intent and audience of email messages.
Marketing. A dynamic collection of contacts grouped based on criteria you define.
Internet Security. The process that shows ISPs that you gave your mailbox provide permission to send emails on your behalf.
Internet Security. A deprecated email authentication standard that checked that a domain authorized a given email address to send on its behalf.
Internet Security, Internet Standard. An email authentication standard that sets which servers can send email from their domain.
Identity of the individual, position, or organization sending an email message.
Analytics. A request for Twilio SendGrid to deliver email to your recipients.
Internet standard. The communication rules that systems follow for the reliable and efficient transfer of email messages.
Marketing. A non-recurring email message that communicates non-automated, non-sequential content.
API. A progamming interface that provides customized email handling instructions on a per-email basis.
Service Provider. A vendor that helps send large quantities of email messages to recipients.
Internet standard. A system that sends email between SMTP servers on different domains.
Internet standard. An app or server that sends email and react to response codes from receiving servers.
Email Deliverability. Third-party managed service that delivers email messages to a large audience.
Reputation. An email message sent to a recipient that they didn't request or want.
Email Deliverability. Algorithms that identify and remediate unwanted email messages.
Reputation. A feedback mechanism that identifies electronic messages as abusing the transmission medium and reports them to an authority for remediation.
Reputation. Email addresses created without active owners to identify spammers and senders with poor data quality practices.
Internet Security. A technique where a falsified sender email addresses attempts to trick recipients into opening an email message.
Marketing. The validation that subscribers found in your contact lists remain active and engaged with your email marketing.
Reputation. An email sender who sends email messages to recipients that never granted explicit permission to that sender.
Configuration. Option that allows multiple physical users to share access to a single Twilio SendGrid account.
Email Deliverability. A recipient inbox provider reduces throughput of email messages below the level at which sender mail server sent the email messages.
Internet standard. Local time, based on your current geographic location on the earth.
Marketing. An email message sent in response to a user interaction with a web application.
Marketing. A predesigned email layout, and sometimes content, that you can apply to transactional emails.
Internet Security, Internet Standard. The set of rules that encrypts internet traffic between systems.
Marketing. A task executed once a customer meets a pre-defined condition.
Marketing. An email message sent in response to specific events or actions.
Reputation. An email sender who only sends email messages to those recipients that granted explicit permission to that sender.
Marketing. A unique identifier that Twilio SendGrid generates and assigns to an email message for event identification purposes.
Internet Security. Use of two or more means of user identification to grant access to a system.
Email Deliverability. A category of reasons why an email address wasn't sent to a recipient's inbox.
Email Deliverability. The removal of recipient email address that doesn't exist on the recipient email server from a contact list.
Email Deliverability. A recipient's voluntary decision to remove themself from a sender's bulk email service.
Analytics. Five URL parameters added to links that marketers use to track online marketing campaigns.
API. A programming interface that allows web servers and web browsers to connect and enable account and data collection for services like email.
Analytics. An event-driven communication that sends data between apps using custom HTTP POST request to a URL.
Analytics. An SMTP email header that Twilio SendGrid includes in email messages it sends as event webhook metadata.