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Error
Application error

30547: Call-to-Action is missing opt-out instructions

Twilio Messaging DocumentationMessaging
Twilio Phone Numbers DocumentationPhone Numbers

Description

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This error applies to both Toll-Free Verification and A2P 10DLC registration.

The Call-to-Action (CTA) disclosure contains no opt-out instructions. Instructions that are present but noncompliant are a separate failure described by 30539.

Possible causes

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  • The opt-in text requests SMS consent but provides no instructions for how to stop receiving messages.
  • The disclosure omits any instruction telling consumers how to revoke consent or unsubscribe.
  • Add clear opt-out instructions to the CTA disclosure that reference a valid opt-out keyword such as STOP, UNSUBSCRIBE, END, QUIT, HALT, or CANCEL, for example "Text STOP to cancel".
  • Resubmit with the updated disclosure text.