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Error
Application error

30545: Call-to-Action does not state message frequency

Twilio Messaging DocumentationMessaging
Twilio Phone Numbers DocumentationPhone Numbers

Description

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This error applies to both Toll-Free Verification and A2P 10DLC registration.

The Call-to-Action (CTA) disclosure does not state how often the end user will receive messages. Clear frequency expectations must be provided before opt-in.

Possible causes

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  • The opt-in form requests consent without specifying how often messages will be sent.
  • The disclosure does not indicate that messaging is recurring.
  • Update the CTA disclosure to explicitly state message frequency using standard phrasing such as "Message frequency varies," "1 msg per request," or "4 msgs/month".
  • Resubmit with the updated disclosure text.