---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30545#article
headline: "30545: Call-to-Action does not state message frequency"
url: https://www.twilio.com/docs/api/errors/30545
inLanguage: en
dateModified: 2026-09-14T16:28:48.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30545: Call-to-Action does not state message frequency

Log Type: APPLICATION

Log Level: ERROR

## Description

This error applies to both Toll-Free Verification and A2P 10DLC registration.

The Call-to-Action (CTA) disclosure does not state how often the end user will receive messages. Clear frequency expectations must be provided before opt-in.

### Possible causes

* The opt-in form requests consent without specifying how often messages will be sent.
* The disclosure does not indicate that messaging is recurring.

### Possible solutions

* Update the CTA disclosure to explicitly state message frequency using standard phrasing such as "Message frequency varies," "1 msg per request," or "4 msgs/month".
* Resubmit with the updated disclosure text.

### Additional resources

* [A2P 10DLC Campaign Onboarding Guide](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* [Toll-Free Verification Onboarding Guide](https://help.twilio.com/articles/13264118705051)