30535: Viral messaging is missing required compliance disclosures

This error applies to both Toll-Free Verification and A2P 10DLC registration.

Viral messaging programs must be one-time, consent-based, and include required disclosures. Submissions that do not demonstrate these requirements will be denied.

• The program sends recurring messages instead of a single one-time message.
• The sender does not have recipient consent before sending.
• Recipients are chosen with bulk tools such as "select all" or contact imports.
• Messages omit sender identity, purpose, recipient name, or opt-out instructions, or the sender is offered a reward for sending.

• Limit messages to a single, non-recurring communication.
• Obtain prior recipient consent and select recipients individually rather than in bulk.
• Include the sender's identity, message purpose, recipient name, and an opt-out mechanism in every message.
• Remove any compensation, rewards, or incentives for senders, then resubmit.

• A2P 10DLC Campaign Onboarding Guide
• Toll-Free Verification Onboarding Guide