30543: Live opt-in link not provided

This error applies to both Toll-Free Verification and A2P 10DLC registration.

For a website-based opt-in that requires an active landing-page link, the registration is missing that link. A screenshot or mock-up does not replace the required live link for this method.

This error does not require a public live form for every opt-in method. Authenticated web forms, paper, verbal, and other accepted methods must provide the evidence required for that method and program. Where hosted screenshots are accepted for a nonpublic flow, this error does not prohibit them.

• A required live website opt-in link was omitted.
• A screenshot or mock-up was submitted instead of the required active landing-page link for a public website flow.

• For a website flow requiring a live link, provide the direct active landing-page URL and confirm it matches the submitted opt-in process.
• For other accepted methods, provide the program-specific evidence that demonstrates the actual consent process.
• Resubmit the registration with the required evidence.
• A supplied opt-in URL that cannot be accessed is a different failure; Toll-Free guidance for that condition is described by 30509.

• A2P 10DLC Campaign Onboarding Guide
• Toll-Free Verification Onboarding Guide