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Toll Free verification rejection - justification needed for more than five toll free phone numbers per businesses



ERROR: 30479

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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Verification supports up to 5 toll-free phone numbers for a single entity in a verification submission with no additional information required for traffic intended for US subscribers. For businesses requesting 6 or more toll-free phone numbers approved for verification, please include a detailed explanation in the “Additional Information” field as to the reason for additional toll-free phone numbers.

For ISVs or aggregators who provide messaging service to businesses, it's expected that the information provided represents the entity (your customer) that is engaging with the opted-in consumer. Therefore, a toll-free verification should not be associated with the ISV. Exceptions may apply when the use case clearly showcases that the ISV manages opt-in mechanisms and is the sole message content creator.

Sending to Canadian handsets qualify for 1 toll-free number per business, as outlined in the Canadian Code of Conduct guide.

Resubmit and explain the reason for additional toll-free phone numbers within the Additional information field.

Resources:

CTIA guidelines(link takes you to an external page)

Consent/Opt-In(link takes you to an external page) in Twilio's Messaging Policy(link takes you to an external page)

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)

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