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Toll Free verification rejection - single phone number used for multiple businesses



ERROR: 30478

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected. Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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A toll-free verification has been received for a toll-free phone number that is assigned to multiple businesses. The toll-free phone number must be 1:1 with a single business, it cannot be used for multiple businesses.

  • Use the toll-free phone number for only one business.
  • Resubmit the verification and provide Additional Information that explains how you rectified this.

Resources:

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)

Twilio's Messaging Policy(link takes you to an external page)

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