The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
The toll-free phone number cannot be verified because the submission indicated that the business is associated with or the toll-free verification submission indicated a forbidden messaging category (High-risk: Deceptive Marketing).
Marketing messages must be truthful, not misleading, and, when appropriate, backed by scientific evidence in order to meet the standard held by the Federal Trade Commission's (FTC) Truth In Advertising rules. The FTC prohibits unfair or deceptive advertising in any medium, including text messages.
If you are confident that your business and messaging use case does not fit into forbidden message categories, contact Twilio Support to provide Additional Information that explains your use case.
Why was my Toll Free Verification Rejected?