30449: Toll Free verification rejection - URL issues in sample message

Your toll-free verification was rejected because the URL in your sample message does not meet toll-free messaging requirements. Toll-free numbers must be verified before they can send messages to the United States and Canada. As of January 31, 2024, messaging traffic from unverified or pending toll-free numbers is blocked until verification is approved.

• Your sample message includes a shared public URL shortener instead of a branded domain your business owns.
• Your sample message includes a non-secure URL.
• The URL in the message, or a redirect from that URL, conceals or obscures your business identity.
• The domain in the sample message does not align with the sender identified in the message.
• The website linked in the message does not clearly identify the business owner or does not include contact information such as a mailing address.

• Replace the URL in your sample message with a branded URL on a domain your business controls.
• Use a secure HTTPS URL in the sample message.
• Remove public URL shorteners from your sample message and from any redirects behind the submitted URL.
• Make sure the sender name in the message, the domain in the URL, and the landing page all identify the same business.
• Update the landing page so it clearly identifies your business and includes contact information.
• If you need shortened links, use Twilio Link Shortening with your own branded domain.
• Edit the rejected verification and resubmit it with an updated sample message.

• Toll-Free Verification Console Onboarding Guide
• Link Shortening
• Toll-Free Message Verification for US/Canada