Twilio Health Score for Messaging
The Messaging Health Score is a metric that offers an overview of your Twilio messaging traffic's performance. It includes five subscores: Sent Rate, Compliance, Fraud, Latency, and Engagement.
The total score is the sum of these five subscores, with a maximum possible score of 100.
The Messaging Health Score combines five subscores:
- Sent Rate measures the success of message delivery attempts relative to total traffic.
- Compliance evaluates adherence to regulatory, carrier, and platform-specific policies.
- Fraud assesses fraud issues in message traffic.
- Latency measures the efficiency and timeliness of message delivery.
- Engagement evaluates message delivery performance in terms of user interaction.
Monitoring your Messaging Health Score offers several advantages:
- Issue identification: regularly checking your scores helps you quickly identify and address issues in your messaging traffic.
- Benchmarking: compare your performance against industry standards to understand where improvements are needed.
- Optimization: use insights from subscores to optimize specific areas of your messaging strategy.
- Compliance assurance: monitor adherence to regulatory and carrier guidelines.