Goodbye data silos. Hello, Segment.
Now that Segment is part of Twilio, you can unify customer data and power personalized communications across any channel.

Meet the leading Customer Data Platform
Unlock data and build experiences that delight customers at every touch point with the Segment Customer Data Platform. Collect customer data from anywhere with one API, and connect all of your data to get a real-time view of your customer.
TWILIO + SEGMENT
Make customer engagement more intelligent across every channel

Connect your cross-channel data
Get unparalleled insight into the way your customers interact on any channel, with Segment. Unify your data and improve engagement by reaching customers with the right message, on the right channel, at the right time.
Empower your teams with better data
Segment puts relevant context at the fingertips of customer-facing teams. With a complete understanding of your customer, you can provide tailored experiences and make a bigger impact with every interaction.
Deliver a truly differentiated experience
Deeply understand your consumers without spending endless hours integrating data and systems. Create a single, holistic view of the customer journey so you can build personalized engagement at scale.
Leading brands choose Twilio + Segment
How will you unlock customer data with Segment?
Learn more about the Segment Customer Data Platform. See how leading companies are using customer data to transform the way they engage with customers.

CAPABILITIES
Create a single source of truth for customer data

Break down data silos
- Collect user data from every interaction with your websites, mobile apps, digital ads, etc
- Combine data from different sources and systems to form a complete picture of your customer
- Create a single customer profile that can be accessed by every team in your business
- Integrate customer data into every interaction, for a seamless journey across any channel

Keep your data clean and compliant
- Safeguard yourself from old, incomplete, or inaccurate data
- Validate and transform all the data you’re collecting to ensure quality
- Save time by catching data quality issues at the source and fixing them automatically
- Trust that the data you use to make decisions is clean and accurate

Turn customer data into intelligent engagement
- Deliver personalized messages at the right time and frequency for each customer
- Identify the best channel for any conversation or notification, from SMS and WhatsApp, to email and voice
- Delight customers by anticipating their needs and building on context from earlier interactions
learn more
Say hello to the future of
customer engagement
Make every text message, support call, and email notification more intelligent. Improve your customer engagement with good data—from Segment.