Say hello to the leading Customer Data Platform
With Segment joining Twilio, you can harness customer data to power personalized communications across every channel.
Ranked #1 for 2020 market share in
Customer Data Platforms by IDC†
Unlock the potential of real-time customer data and deliver personalized communications with Twilio’s Customer Data Platform (CDP). To see how we compare, read the IDC report on 2020 market share rankings for CDPs.
† IDC “Worldwide Customer Data Platform Market Shares, 2020: The Flight to First-Party Data Is On, and CDPs Win Big,” published July 2021 - ID #US48052920e
TWILIO + SEGMENT
The intelligent way to engage customers
Personalize campaigns on every channel
Deliver highly targeted marketing communications to customers across every channel with real-time data. Twilio Engage, the growth automation platform for hyper-personalized marketing, combines Segment’s world-class Customer Data Platform with the most scalable and reliable communications APIs in one platform.
Deliver an unparalleled experience
Gain insight into how users interact on any channel and provide relevant context to customer-facing teams. With Segment’s streamlined data, you can create a single, holistic view of the customer journey to impact and deeply understand consumers without spending endless hours integrating data and systems.
Start building a unified data pipeline
Use a single API to collect, standardize, and unify your customer data in a single database. Sign up for a free Twilio Developer plan to get exclusive access to a custom-built plan for Twilio developers, or learn more about building for CDPs with the 5-minute developer guide.
“Segment lets developers and companies break down data silos and build a complete picture of their customer. Combined with Twilio's Customer Engagement Platform, we can create more personalized, timely and impactful engagement.”
CAPABILITIES
Create a single source of truth
for customer data
Break down data silos
- Collect user data from every interaction with your websites, mobile apps, digital ads, etc
- Combine data from different sources and systems to form a complete picture of your customer
- Create a single customer profile that can be accessed by every team in your business
- Integrate customer data into every interaction, for a seamless journey across any channel
Keep your data clean and compliant
- Safeguard yourself from old, incomplete, or inaccurate data
- Validate and transform all the data you’re collecting to ensure quality
- Save time by catching data quality issues at the source and fixing them automatically
- Trust that the data you use to make decisions is clean and accurate
Turn customer data into intelligent engagement
- Deliver personalized messages at the right time and frequency for each customer
- Identify the best channel for any conversation or notification, from SMS and WhatsApp, to email and voice
- Delight customers by anticipating their needs and building on context from earlier interactions
Learn more
Say hello to the future of
customer engagement
Now that Segment is a part of Twilio, discover everything you can build by combining the power of customer data and personalized, multi-channel communications.