# Non-US Basic Branded Calling

Learn to display your business name on recipients' mobile phones when they receive your call. This helps your customers identify your calls and increases the likelihood that they will answer. You can use this guide to send voice notifications, create an outbound call center, use AI agents, and create a sales dialer.

See [Related reference documentation](#related-reference-documentation) to learn more about the voice resources used in this guide.

> \[!IMPORTANT]
>
> Non-US Basic Branded Calling is available as a public beta product, and the information contained in this document is subject to change. This means that some features aren't yet implemented and others may be changed before the product is declared as generally available. Public beta products aren't covered by the Twilio Support Terms or Twilio Service Level Agreement (SLA).

## Coverage

> \[!NOTE]
>
> The Non-US Branded Calling service is intended to improve the customer experience in the countries listed below, and not for compliance purposes in those countries. You should consult with your legal counsel for guidance regarding whether your use of the service is compliant with applicable law and consistent with industry standards.

Non-US Basic Branded Calling supports the following countries:

* Canada
* Germany
* United Kingdom

**Note**: Branded Calling is available in the United Kingdom, but branding reach is limited for the financial, utilities, and government sectors.

Samsung devices include a "Smart Call" feature that displays your business name regardless of the recipient's mobile network. Depending on the region, this feature is either enabled by default or must be enabled manually.

## Eligibility

Non-US Basic Branded Calling is available to both direct Twilio customers and Independent Software Vendors (ISVs). If you need assistance with the Branded Calling registration process, contact your Twilio account manager.

To use Branded Calling, you must meet the following requirements:

* You have legal authority to use the Branded Calling display name.
* You must comply with all requirements detailed in the [Twilio Terms of Service](https://www.twilio.com/en-us/legal/tos) (or other agreement governing your use of Twilio's services), including the obligation to use Branded Calling in compliance with applicable laws, regulations, and industry standards, and otherwise in accordance with the [Twilio Acceptable Use Policy](https://www.twilio.com/en-us/legal/aup).

## Prerequisites

Before you begin, you must complete the following tasks:

* Purchase one or more Twilio phone numbers.
* Prepare your [display name](#display-name-restrictions)
* Collect your business information:
  * Company name
  * Type
  * Address
  * Website URL
  * Company Privacy URL
  * Registration authority
  * Registration number
  * Brand contact information
  * Trade name, if not the same as company name
  * Employee count
  * Call purpose explanation
  * Use case description
  * Average calls per day
* [Download the LOA template](https://docs-resources.prod.twilio.com/documents/twilio-branded-calling-loa-template.pdf) and obtain a signed LOA.

**Note**: Twilio recommends creating a Business Profile to provide information about your business. If you don't have a Business Profile, you can manually enter your business information during the Branded Calling registration process.

## Register your brand

In the Twilio Console, go to [Trust Hub > Registrations](https://1console.twilio.com/go?to=/account/__account__/us1/trusthub/compliance-registrations), click **Create registration** and select **Branded calling**.

In the legacy console, on the [Branded Calling Trust Product](https://console.twilio.com/us1/account/trust-hub/branded-calls) page, click **Register branded calling** and follow the instructions.

The registration process includes the following steps:

1. Select the country where you want to enable Branded Calling.
2. Choose your use case and an approved Business Profile. If you don't have a Business Profile, enter your business information.
3. (Optional) Assign phone numbers.
4. Provide business-related information, including brand contact details, use case description, and display details.
5. Download and sign the Letter of Authorization (LOA), which gives Twilio permission to obtain consent to use your brand name in outbound calls.
6. Submit your Branded Calling bundle by accepting Twilio's terms of service.

**Note**: Assigning phone numbers is optional during the registration process. You can assign phone numbers after your submission is approved.

### Onboard customers using the Trust Hub API (ISV only)

> \[!NOTE]
>
> The Compliance resources for Branded Calling are available as private beta. To request access, contact your account manager.

If you're an ISV, you can [onboard your customers to Branded Calling by using the Trust Hub API](/docs/voice/branded-calling/onboard-customers-using-api).

### Branded Calling bundle guidelines

When you register your brand, keep the following in mind:

* A Branded Calling bundle is associated with one display name and one or more phone numbers.
* A phone number can be associated with only one Branded Calling bundle.
* You must create a new Branded Calling bundle for each display name you want to register.

### Display name restrictions

* Maximum 32 characters
* Must be related to your business name
* Must not contain Personally Identifiable Information (PII)
* Must not contain web links
* Letters and numbers only

For more information, see the [Branded Calling FAQ](https://help.twilio.com/articles/22312096414363-Branded-Calls-FAQ).

### Review process

When you register your brand, Twilio reviews your submission to make sure it meets all requirements. The review process can take up to seven days.

## Manage your Branded Calling bundle

You can manage your Branded Calling bundle in the Twilio Console.

### Assign phone numbers to your Branded Calling bundle

## Twilio Console

1. In the Twilio Console, on the [Trust Hub](https://1console.twilio.com/go?to=/account/__account__/us1/trusthub/compliance-registrations) Compliance registrations page, select your Branded Calling registration.
2. Select the Branded Calling bundle you want to update.
3. Click the **Assigned phone numbers** tab.
4. Click **Add phone numbers**, select the phone numbers you want to add, and click **Save**.

## Legacy Console

1. In the Twilio Console, on the [Branded Calling Trust Product](https://console.twilio.com/us1/account/trust-hub/branded-calls) page, click **Branded Calling**.
2. Select the Branded Calling bundle you want to update.
3. Click the **Assigned phone numbers** tab.
4. Click **Add phone numbers**, select the phone numbers you want to add, and click **Save**.

Twilio reviews the new assigned phone numbers before adding them to the Branded Calling bundle. This can take 24 to 48 hours.

**Note**: After you assign a phone number to an approved bundle, the branded information can take up to two hours to appear on recipients' mobile devices.

### Unassign phone numbers from your Branded Calling bundle

> \[!NOTE]
>
> It can take 24 to 48 hours for the carrier to fully remove the branded display name from their system.

1. On the Branded Calling Trust Product page in [Twilio Console](https://1console.twilio.com/go?to=/account/__account__/us1/trusthub/registrations/branded-calling) (or the [legacy Console](https://console.twilio.com/us1/account/trust-hub/branded-calls)), click **Branded Calling**.
2. Select a Branded Calling bundle you want to update.
3. Click the **Assigned phone numbers** tab.
4. Select the phone numbers you want to remove, and click **Unassign**.

The phone numbers will no longer be associated with the Branded Calling bundle and won't display the branded display name.

## Use cases for Non-US Basic Branded Calling with Twilio

This guide covers a feature that can support the following use cases:

### Send voice notifications with Twilio Programmable Voice

You can use the feature in this guide to build trust and increase call answer rates whenever you send voice notifications using your app. For example, you can programmatically call customers to notify them of important updates, such as emergency weather closings, while clearly identifying your brand.

To learn more advanced features that you can use with voice notifications, see [Voice notifications](/docs/voice/guides/notifications).

### Create an outbound call center with Twilio Programmable Voice

You can use the feature in this guide to optimize connection rates for your programmatic outbound call center that dials customers for telemarketing by ensuring your verified business name appears on caller IDs.

To learn more advanced features that you can use with outbound call centers, see [Voice outbound call centers](/docs/voice/guides/outbound-call-center).

### Use AI agents with Twilio Programmable Voice

You can use the feature in this guide to build immediate credibility when your autonomous AI agents make outbound calls to interact with users. Displaying a verified business identity ensures customers feel secure engaging with your voice agents for automated scheduling, context-aware support, or dynamic follow-ups.

To learn more advanced features that you can use with AI agents, see [Voice AI agents](/docs/voice/guides/ai-agents).

### Create a sales dialer with Twilio Programmable Voice

You can use the feature in this guide to maximize pitch opportunities for your inside sales teams using a programmatic sales dialer. Branded caller identification reduces the likelihood of recipients ignoring your sales calls or flagging them as spam, improving live-answer efficiency.

To learn more advanced features that you can use with sales dialers, see [Voice sales dialers](/docs/voice/guides/sales-dialer).

## Result

After following this guide, you can successfully register your non-US business assets and assign phone numbers to your Branded Calling bundle in the Twilio Console. You can verify this configuration by placing an outbound test call to a supported regional network device to confirm your display name appears correctly.

## Next steps

Explore the following guides to build on what you've learned in this guide:

* [Make outbound phone calls with Twilio Programmable Voice](/docs/voice/tutorials/how-to-make-outbound-phone-calls): Learn the foundations of placing outbound calls where Branded Calling can be applied.
* [US Basic Branded Calling](/docs/voice/branded-calling/us-basic): Learn about using US Basic Branded Calling to display your branded display name within the United States.
* [US Enhanced Branded Calling](/docs/voice/branded-calling/us-enhanced): Learn how to brand your phone calls with a logo and call reason in addition to a display name.
* [Non-US Basic Branded Calling](/docs/voice/branded-calling/non-us-basic): Learn about using Non-US Basic Branded Calling to display your branded display name in supported countries.

## Related reference documentation

Find reference documentation for the topics on this page.

* [Trust Hub REST API](/docs/trust-hub/trusthub-rest-api): View details on endpoints, properties, and methods for managing identity profiles and trust products.
* [Call resource](/docs/voice/api/call-resource)
* [Programmable Voice API overview](/docs/voice/api)