---
page_type: error
code: 63050
message: "63050: WhatsApp User Opted Out of Receiving Marketing Messages"
level: ERROR
product: Programmable Messaging
---

## Description

Meta did not deliver this WhatsApp message, because the recipient has opted out of receiving marketing messages from your business. Do not retry sending marketing messages to this user as they will not be delivered.

### Possible Causes

The recipient has opted out of receiving marketing messages on WhatsApp from your business.

### Possible Solutions

The recipient will need to opt in to receiving marketing messages again from your business.