---
page_type: error
code: 63049
message: "63049: Meta chose not to deliver this WhatsApp marketing message"
level: ERROR
product: Programmable Messaging
---

## Description

In the U.S., starting from April 1, 2025, end users cannot receive marketing template messages from businesses on WhatsApp.

Outside the U.S., WhatsApp may limit the number of marketing template messages an end user receives from businesses within different periods of time by delivering fewer marketing template messages to those users who are less likely to engage with them. This is determined based on a number of factors, including a dynamic view of an individual's recent marketing template message read rate and how many messages they currently have in their inbox from friends, family and businesses.

WhatsApp has found that per-user marketing template limits maximize message engagement and improve the user experience, measured through improvements in user read rates and sentiment. This limit helps WhatsApp users find business messaging more valuable and feel less like they receive too many business messages.

### Possible Causes

- You have attempted to send a Marketing Template Message to a recipient in the U.S. (+1 number with a U.S. area code)
- You have attempted to send a Marketing Template Message to a recipient outside the U.S. but that recipient is currently blocked from receiving more Marketing template messages temporarily

### Possible Solutions

- If you are sending marketing template messages to end users in the U.S. over WhatsApp after April 1, 2025, you will need to use an alternative channel such as SMS and MMS. See [here](https://www.twilio.com/en-us/solutions/text-marketing) for more information.
- If you are sending to end users outside of the US, you should avoid immediately resending the marketing template message. Doing so will only result in another error response since the limit may be in effect for differing periods of time. Instead, retry sending the message in increasingly larger time increments until it is delivered.