---
page_type: error
code: 30890
message: "30890: Campaign vetting rejection - Subscriber Help"
level: ERROR
product: Programmable Messaging
---

## Description

The campaign submission has been reviewed and it was rejected because of provided Subscriber Help information.

### Possible Causes

The campaign cannot be approved because it was indicated that you have a HELP message reply but it does not contain brand name, phone number, or email address.

### Possible Solutions

Please verify that subscriber help message contains brand name, phone number, or email address. Message needs to guide customers on who them can contact after replying ""help"".

Additional help resources

- [A2P 10DLC campaign approval best practices](https://support.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)