---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30552#article
headline: "30552: Opt-in is not customer-facing"
url: https://www.twilio.com/docs/api/errors/30552
inLanguage: en
dateModified: 2026-09-14T16:28:48.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30552: Opt-in is not customer-facing

Log Type: APPLICATION

Log Level: ERROR

## Description

This error applies to both Toll-Free Verification and A2P 10DLC registration.

The opt-in provided is not customer-facing and does not clearly show how the end user agrees to receive messages. Proof must show direct consent from the end user, not a staff member acting on their behalf.

### Possible causes

* The opt-in shows an admin dashboard or management interface with a checkbox such as "I confirm this customer has agreed to receive the SMS", indicating someone is checking the box on the customer's behalf.
* The opt-in does not clearly show the interaction between the business and the end user.

### Possible solutions

* Submit proof of direct end-user consent, such as a customer-facing web form, paper intake form, or verbal script.
* Do not use internal admin dashboards or staff-selected CRM checkboxes as opt-in proof, and resubmit with valid customer-facing proof.

### Additional resources

* [A2P 10DLC Campaign Onboarding Guide](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* [Toll-Free Verification Onboarding Guide](https://help.twilio.com/articles/13264118705051)