---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30544#article
headline: "30544: Call-to-Action does not state the message purpose"
url: https://www.twilio.com/docs/api/errors/30544
inLanguage: en
dateModified: 2026-09-14T16:28:48.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30544: Call-to-Action does not state the message purpose

Log Type: APPLICATION

Log Level: ERROR

## Description

This error applies to both Toll-Free Verification and A2P 10DLC registration.

The Call-to-Action (CTA) disclosure does not state the purpose or nature of the messages the user is consenting to receive, such as promotions, order updates, or appointment reminders.

### Possible causes

* The CTA disclosure requests SMS consent without specifying the type of content the consumer will receive.
* The message purpose is missing or too vague for the user to understand what they are opting into.

### Possible solutions

* Update the CTA disclosure to clearly describe the specific purpose of the messages, such as "marketing offers and promotional alerts" or "appointment reminders".
* Resubmit with the updated disclosure text.

### Additional resources

* [A2P 10DLC Campaign Onboarding Guide](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* [Toll-Free Verification Onboarding Guide](https://help.twilio.com/articles/13264118705051)