---
page_type: error
code: 30525
message: "30525: Toll Free verification rejection - Public URL shorteners not allowed"
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible Causes

Your sample message content includes URLs from public URL shortening services such as:

- bit.ly
- goo.gl
- t.co
- tinyurl.com
- Other generic URL shorteners

These services obscure the destination and don't reflect your brand identity.

### Possible Solutions

- Replace public URL shorteners with branded, custom domain URLs
- Set up your own URL shortening service with a custom domain
- Use Twilio's [Link Shortening](https://help.twilio.com/articles/1260804572090-How-can-I-send-shortened-URLs-links-in-my-messages) feature to programmatically shorten links using your own branded domain
- Update your sample message with the full, branded URL or a properly branded shortened URL
- Ensure all URLs in your messaging clearly identify your business

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)