---
page_type: error
code: 30518
message: >-
  30518: Toll Free verification rejection - Call-to-action missing required
  disclosures
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible Causes

The call-to-action (CTA) in your opt-in process is missing required disclosures. These may include:

- Brand/Program Name
- Message frequency disclosure for recurring programs
- Opt-in disclosure and pricing statement (e.g., "Msg & Data rates may apply")
- Customer support and Opt-Out details
- Inconsistency between the Toll-Free Number in the submission and the one in the Call-to-Action

### Possible Solutions

- Update your Call-to-Action to include all required details:

  - Your business or program name
  - Message frequency disclosure (for recurring messages)
  - Standard pricing statement ("Msg & Data rates may apply")
  - Customer support information and opt-out instructions

- Ensure consistency between the toll-free number in your submission and in your Call-to-Action

- Include all disclosures in proximity to where consumers provide their phone number

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)