---
page_type: error
code: 30515
message: >-
  30515: Toll Free verification rejection - Valid opt-in required for all
  submissions
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible Causes

Your submission relies on an organizational or government exemption for messaging consent, but:

- Toll-Free verification requires explicit opt-in evidence regardless of exemption status
- No opt-in process was provided despite claiming exemption
- The exemption claimed does not apply to toll-free messaging requirements

### Possible Solutions

- Explicit consumer consent (opt-in) is required for all toll-free verifications, without exception
- Implement a compliant opt-in process that meets TCPA and carrier requirements
- Provide evidence of this opt-in process in your submission
- Do not rely on organizational or government exemptions for toll-free verification

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)