---
page_type: error
code: 30510
message: >-
  30510: Toll Free verification rejection - Opt-in example must be complete and
  branded
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible Causes

The opt-in example provided is insufficient for verification because it is:

- Cropped or incomplete, not showing the full opt-in process
- Missing branding that identifies the business collecting consent
- Blurry or illegible, making text difficult to read
- Missing context or surrounding page elements that provide clarity

### Possible Solutions

- Submit a complete opt-in example that includes all text, buttons, and branding
- Ensure the business name or logo is clearly visible in the example
- Provide high-quality, legible images or screenshots
- Include enough context to understand the full opt-in experience
- Make sure the example clearly shows how users provide consent

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)