---
page_type: error
code: 30489
message: >-
  30489: Toll Free verification rejection - Website must be established and
  active
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible Causes

The website provided in your submission appears to be:

- Incomplete or under construction
- Not yet launched
- Lacking sufficient business information to establish credibility
- Missing essential details such as contact information or services offered

### Possible Solutions

- Submit a fully developed, live website with clear business information

- Ensure your website includes:

  - Complete contact information
  - Description of services provided
  - Business details that match your verification submission
  - Content that establishes business legitimacy

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)