---
page_type: error
code: 30473
message: "30473: Toll Free verification rejection - Cannot validate business website URL"
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible Causes

The toll-free phone number cannot be verified because the business website submitted is not accessible or available. The business website URL must pertain to the website the consumer is engaging with. In any of the following cases, the business website won't be reviewable:

- The business website does not load or is not operational
- The business website is in a private state that requires a login/password
- The business website provided is a generic or unrelated URL such as google.com, example.com, or similar placeholders.

### Possible Solutions

- Check the business website URL in the submission is correct and resubmit if it's incorrect
- Check that the business website URL is a live website. Resubmit once it is live.
- Make sure that the business website URL is not in a private state that requires a login/password.. Resubmit after it is corrected.

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)

[Twilio's Messaging Policy](https://www.twilio.com/en-us/legal/messaging-policy)