---
page_type: error
code: 30445
message: >-
  30445: Toll Free verification rejection - Could not validate business
  information
level: ERROR
product: Programmable Messaging
---

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

### Possible Causes

The Toll-Free phone number cannot be verified due to invalid information. This could be because the business details, such as the business name or address, could not be confirmed, or because the website URL provided is inaccessible, unavailable, or a generic placeholder like google.com or example.com. Or the ISV contact information was provided instead of its customer's contact information.

### Possible Solutions

- Ensure all business information fields are valid and accurately represent the business who manages the opt-in and has the relationship with the consumer:

  \-- BusinessName

  \-- BusinessStreetAddress

  \-- BusinessCity

  \-- BusinessStateProvinceRegion

  \-- BusinessPostalCode

  \-- BusinessCountry

  \-- BusinessContactFirstName

  \-- BusinessContactLastName

  \-- BusinessContactEmail

  \-- BusinessContactPhone

  \-- BusinessWebsite

* Correct the business information fields on toll-free verification submission by editing it and then resubmit it.

[Forbidden Message Categories](https://support.twilio.com/hc/en-us/articles/360045004974-Forbidden-message-categories-for-SMS-and-MMS-in-the-US-and-Canada)

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)

[Twilio's Messaging Policy](https://www.twilio.com/en-us/legal/messaging-policy)